Jonnathan Guerrero
FOOTWEAR DESIGNER
CREATIVE DESIGN | LINE BUILDING | PRODUCT DEVELOPMENT
INNOVATIVE DESIGNER with 15+ years in ideation, creation and development for men’s and women’s footwear working in the designer, athletic, and junior markets, with a keen ability to research and identify emerging trends.
EXPERIENCED FOOTWEAR TECHNICIAN with advanced knowledge of footwear industry standards in constructions, manufacturing processes, sourcing, fit requirements, materials, and technical specifications.
CROSS-FUNCTIONAL COMMUNICATOR who collaborates with development and production teams, sales representatives, and factory employees to convey point-of-view through trend boards, line presentations, and tech packs.
Areas of Expertise
DESIGN + DEVELOPMENT: Illustration| Line Development | Trend Direction | Sourcing | Factory Relations | Competitive Research | Trend Boards | Color + Materials Selection | Merchandising | Seasonal Concepts | Cross-Functional Communication | Line Sheets | Detail Oriented | Creative Problem Solver | Workload Management | Seasonal Concepts | Presentation Skills | Offshore Communication | Customer-Centric
TECHNICAL: Last + Construction Development |Technical Sketching | Patternmaking | Tech Packs | Specification Writing | Fit Trials | Cost Engineering Improvement | MAC+ PC Proficient | Microsoft Office Suite | Adobe Photoshop + Illustrator
LANGUAGES: Bilingual | Fluent Spanish
Professional Experience
SportsSaints | Los Angeles, CA
OWNER / CHIEF CREATOR / CEO
April 2021 – Present
Head creative for premium footwear company inspired by major league sports teams and a high-end lifestyle fanbase.
- Collaborate with sports teams’ executives to license and market fine quality men’s footwear
- Expand product offering to woman’s footwear, apparel, leather goods, and accessories
Jonnathan Guerrero | Los Angeles, CA
FOOTWEAR DESIGNER / CONSULTANT
November 2019 – Present
Design capsule collections for start-ups, private companies, and celebrity clients.
- Consult with footwear brands on design direction and merchandising strategies
- Develop manufacturing plans by coordinating factory resources according to price points and quantities
- Establish and maintain supplier relationships to ensure open communication and timely deliveries
Palos Verdes Footwear | Los Angeles, CA
FOOTWEAR DESIGNER / CONSULTANT
June 2018 – November 2019
Designed seasonal collections for Volatile and Very Volatile brands.
- Structured branding profiles, defined unique brand personalities, created strong customer connections to key
- silhouettes, and maximized bestsellers
- Created and designed subcategories for each division: Sport, Casual, Beach, Boho Chic, Western, along with second tier collections
- Conceived delineation between the seasonal offerings which increased amount of doors by 30%
- Established formula for line sheets which streamlined information for sales reps and retail buyers
Right Bank Shoe Co. | Los Angeles, CA
FOOTWEAR DESIGN DIRECTOR
July 2016 – March 2018
Managed the design and development of new “vintage feel” company launch for women’s, men’s, and first cost divisions’ footwear collections; acquired Nordstrom and Zappos accounts.
- Collaborated with CEO on coordination of all company branding, packaging, advertising, and website presence
- Supervised development team in Italy and Spain to finalize prototypes and confirm collections’ final samples
- Cooperated with factory owners, secured and scaled-up production, controlled minimums resulting in less initial investment, and required use of existing molds and lasts to leverage costs
Freelance | Los Angeles, CA
FOOTWEAR DESIGN
December 2014 – June 2016
Designed small collections and consulted for footwear start-ups and private companies.
Donald J Pliner of Florida | Los Angeles, CA
SR. FOOTWEAR DESIGNER – MEN’S DIVISION
September 2010 – November 2014
Oversaw design and development of men’s divisions, Donald J Pliner Mens, Donald Signature, and DMSX, from concept to final samples, including factory communications and travel to Brazil, China, Italy, and Spain.
- Assigned as sole designer handling four separate lines, resulting in consistent best sellers still currently available
- Consulted with women’s divisions to translate concepts and ideas from successful men’s collections
- Designed custom shoes for Elton John, Shaquille O’Neal
- Sold initial launch pairs of all-crystal sneakers to Neiman Marcus
Additional Experience
FREELANCE FOOTWEAR DESIGNER, Halston | Los Angeles, CA 2016
SR. FOOTWEAR DESIGNER, Charles David of California | Culver City, CA 2010
FOOTWEAR DIVISION INTERN, BCBG Max Azria Group, Inc. | Vernon, CA 2009 – 2010
Education
ASSOCIATE OF ARTS IN FOOTWEAR DESIGN
FIDM/Fashion Institute of Design & Merchandising | Los Angeles, CA
ASSOCIATE OF ARTS IN FASHION DESIGN
FIDM/Fashion Institute of Design & Merchandising | Los Angeles, CA